SEO Audit Services

Professional, actionable SEO audits with clear recommendations, strategy and guidance.

Know exactly what to fix and why it matters.

Actionable SEO audits that solve ranking issues

SEO audits are used to identify issues with your website that may be responsible for a loss of ranking, or an inability to rank for keywords that matter to your business. A good audit combines research, insights and actionable recommendations that are bespoke to your website, not a generic checklist. With 15 years of experience across competitive industries, I know how to separate genuine ranking blockers from noise.

I provide a dedicated, bespoke SEO audit service that identifies issues while giving you clear, actionable recommendations for resolution, using a mix of industry-standard tools and custom tools I’ve built myself to dig deeper into your data. Every audit is followed by ongoing SEO consultancy to support traffic recovery and growth, not just a report you’re left to interpret alone.

My SEO audit service can be used to:

  • Troubleshoot a lack of ranking growth
  • Identify issues following ranking losses after search engine updates, such as Google Core Updates
  • Identify CMS migration SEO issues
  • Identify domain migration issues
  • Troubleshoot sudden traffic or ranking losses
  • Troubleshoot and resolve Google penalties and manual actions
  • Ensure full technical compliance and adherence to best practice
  • Identify new opportunities for growth
  • Plan a migration
  • Plan an entrance into a new market or vertical
  • Understand a Google update and create a page-level action plan in response

What can my SEO audits be used for?

My SEO audits identify where clicks and rankings have been lost, why they’ve been lost, and a recovery strategy with recommendations covering technical SEO, content, links and further SEO testing. I have direct experience working through Google Core Updates, Helpful Content Updates and Spam Updates, and can pinpoint exactly how a specific update may have devalued or dropped your content, along with a clear recovery strategy.

If you’ve received an algorithmic penalty or a manual action in Google Search Console, I can audit the issue, provide clear recommendations, and support you through resolving it, including filing reconsideration requests where needed. I’ve helped businesses address penalties ranging from spam actions through to AI content penalties and deindexing.

I use SEO audits to troubleshoot CMS migrations, domain changes and shifts in your tech stack, including headless CMS and JS/SPA applications. This covers everything from recovering lost visibility after a migration to consolidating domains cleanly.

Not every audit starts with something broken. If you’re already seeing decent results and want to know what to prioritise next, an audit gives you a clear, evidence-based view of where the remaining opportunity sits, whether that’s technical, content, links or AI visibility, so your next steps are based on data rather than guesswork.

Benefit SEO with an audit

Strategy & growth

Competitor benchmarking: understand what competitors are doing better and where the opportunities are
Pre-launch audits: audit a site before it goes live, not just after something breaks
International SEO and hreflang audits
Local SEO audits and insights

GEO/AEO

AEO audits: AI Overviews, ChatGPT, Perplexity and other LLM-driven surfaces

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) readiness, an area I’ve been actively working in with clients as search shifts toward AI-driven results

Content & link

Content audits: Asses cannibalisation, thin content, content gaps, E-E-A-T and YMYL

Link profile audits: spammy backlinks, disavow opportunities, link gap analysis against competitors, organic link growth opportunities

Technical SEO

Baseline technical health audits

Core Web Vitals and page experience audits

JavaScript rendering and crawlability

Structured data and schema markup audits

What does a full SEO audit include?

Every audit is tailored to your site, but here’s what’s typically covered:

Rankings & visibility

  • Full position and ranking summary for your website
  • Keyword performance overview, pulled from Search Console and GA4 data
  • Click-through rate (CTR) evaluation
  • Best practices overview and guide

Technical SEO & crawl

  • Site crawl health check
  • Page rendering health check, including mobile-friendly rendering
  • Site index and URL coverage health check
  • Page cache and crawl budget review
  • Blocked resources, elements and media file summary
  • Website URL integrity checks (HTTP/HTTPS, WWW/non-WWW)
  • Index bloat and weak content checks
  • Robots.txt and llms.txt checks
  • Directive tag checks (noindex, canonical)
  • Page indexability and browser resource accessibility
  • XML sitemap checks
  • Structured data and schema markup validation
  • Hreflang and international targeting checks (where relevant)

On-page & content

  • Navigation review
  • Duplicate content and Copyscape checks
  • Internal and external linking checks
  • Cannibalisation and canonicalisation checks
  • Page header tag and content affinity checks (H1, H2, etc.)
  • Title and meta description checks
  • Content quality and E-E-A-T assessment

Code, speed & performance

  • Code review and technical implementation checks
  • Analytics and tag checks, including Google Analytics, GA4 and Google Tag Manager
  • Speed and performance checks using Think with Google and PageSpeed Insights
  • Core Web Vitals report
  • Development and coding feedback

GEO/AEO & AI visibility

  • LLM and AI citation performance
  • GEO (generative engine optimisation) performance
  • AI Overviews visibility check

This list isn’t exhaustive. There are plenty of additional micro-checks that sit beneath these categories, and anything bespoke your site or industry needs will be scoped out and discussed during our discovery call.

SEO audits

How much does an SEO audit cost?

Pricing scales with the size and complexity of your site rather than a flat rate, so treat the numbers below as a guide rather than a quote.

By site size

  • Straightforward sites: £650 – £975 (+VAT)
  • Growing or mid-sized sites: £1,300 – £2,600 (+VAT)
  • Large, technically complex sites: from £3,250 (+VAT)

Specialist audits

  • Ranking or traffic recovery: from £2,275 (+VAT)
  • CMS migration: from £2,275 (+VAT)
  • Penalty recovery: from £1,300 (+VAT)

Hourly support

  • £95 per hour for ad hoc consulting or audit support

Get in touch and I’ll give you an accurate number once I understand what’s going on with your site.

What sets my audits apart is that I don’t just hand over a document and disappear. Much of the tooling behind these audits is built by me, and every recommendation is backed by hands-on testing across real client campaigns, not a templated checklist.

What will I receive with my SEO audit?

Audits are delivered as a set of Google Slides/PDF with an accompanying Google Sheet, structured so you can act on it immediately rather than digging through pages of analysis to find what matters:

  • Recommendations are ordered from high to low priority, so you know what to fix first and what can wait
  • Each recommendation is numbered and scored by the size and time typically needed to implement it, so you can plan resource and timelines accurately
  • Actionable instructions are included wherever relevant, not just a description of the problem
  • Recommendation slides are colour-coded and kept separate from the analysis, so you can jump straight to what needs doing
  • Video walkthroughs (via Loom) are provided to support the trickier or more technical issues
  • A follow-up call is included to run through the full audit together, answer questions and agree next steps

Your audit may also include:

  • Crawl data spreadsheets with actionable instructions (XLSX or Google Sheets)
  • Downloadable guidelines for your developers

All deliverables are shared over email.

SEO audit delivery

Don’t Wait

Contact me to get started

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