Link Building

Earn authoritative backlinks that build trust and move rankings, without the shortcuts that put your domain at risk.

Link building is still important

Links remain one of the clearest trust signals search engines use to judge a website’s authority.

A link, brand mention, or even unlinked citation can benefit your site. The quality, relevance and context of those links has a direct bearing on how well your site can rank, particularly in competitive niches.

What’s included

  • Digital PR led outreach to earn genuine, editorially placed links
  • Vetted posting on relevant, trusted domains, never spun or spammy sites
  • HARO and journalist outreach where relevant to your niche
  • Natural anchor text distribution across your link profile
  • Link profile audits, including disavow recommendations where needed
  • Ongoing reporting on new links, referring domains and ranking impact
  • Custom approaches based on your niche – no link profile is the same

Approaching link building correctly

I only build links the white hat way. No PBNs, no tiered link networks, no bulk-bought spam links that put your domain at risk of a penalty. Every campaign is built around your specific niche and competitive landscape, focused on quality over quantity, and designed to distribute naturally across your site rather than funnelling everything to one page.

In practice this is:

Relevance and authority

  • Every opportunity is assessed against your niche and audience, not just a domain authority score
  • I prioritise sites your actual customers would recognise or trust, not link farms optimised purely for metrics

Outreach quality

  • Outreach is personalised and pitched around genuinely newsworthy or useful content, not templated mass emails
  • Guest posts are placed on sites I’d be comfortable naming to a client, never spun or reused content

Anchor text and distribution

  • Anchor text is varied and natural, mixing branded, partial-match and generic anchors rather than forcing exact-match terms
  • Links are earned across a spread of pages, not funnelled entirely to your homepage or a single landing page

Risk and Compliance

  • No PBNs, link networks or bulk-bought packages, ever
  • Link profiles are monitored on an ongoing basis so toxic or spammy links can be flagged and disavowed early

Digital PR integration

  • Where it fits, link building is paired with digital PR, using genuinely link-worthy content and campaigns rather than outreach alone
  • Coverage is timed against your own commercial calendar so it reinforces what else is happening in the business

How links remain a key pillar of SEO

Links remain one of the clearest trust signals search engines use, and that hasn’t changed with the rise of AI Overviews and answer engines.

If anything, domain authority and a genuinely earned link profile now feed into two systems at once: traditional rankings and how confidently AI tools cite a source when generating an answer. Authority built through real, relevant links carries forward into both, rather than being a legacy ranking factor that’s about to be replaced.

Generic guest posting, templated pitches and low-relevance placements are getting easier for search engines, and increasingly AI systems, to spot and discount.

What used to pass as a reasonable volume play is now more likely to be filtered out or simply ignored, which is pushing genuine relevance, editorial standards and real audience fit further ahead of raw link volume as the thing that actually moves the needle.

Links earned through genuine digital PR, tied to real coverage, real journalists and real audiences, hold up better over time than links built purely to satisfy an SEO checklist.

They tend to sit on more credible domains, carry more natural context, and are far less likely to be caught up in a link-quality crackdown, which matters more as both search engines and AI systems get better at telling manufactured link profiles apart from genuinely earned ones.

What sets my link building apart is my ability to identify what will boost rankings long term, and who the contact is that needs to make it happen.

Link pricing

Link building doesn’t have a fixed per-link price, since every opportunity involves a different level of effort and cost. Campaigns are typically scoped around a monthly budget:

Scope and pricing scale with your goals, niche competitiveness, and target link volumeontent needs to get a firm price.

Campaigns typically start from £800 (+VAT) per month

All deliverables are shared over email.

Don’t Wait

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